The secret to the Philips Fluid’s flexibility – both literal and figurative – lies in its flexible OLED display that spans nearly the entirety of the phone’s length. The display changes based on what you want it to do at the moment. When you want to make a call, a numeric keypad appears. When you want to play a game, gaming controls manifest. And when you need to search for the perfect application, your “home” screen displays all of your icons neatly.

The technology to make this particular phone isn’t available at the moment – at least not at a price that would make it reasonable as a consumer product. But it stands to reason that one day in the very near future, we will no longer have to worry about carrying multiple gadgets or even finding a pocket for our phones because everything we need will be in one compact gadget that fits neatly around the wrist.

This is the same pie that Microsoft seemed to have locked up in a fridge in Redmond for years. It is now long lost, and with ‘Windows Phone 7’ (not to be confused with a ‘Windows 7 Phone’) they are trying to get it back. But will they prevail?

What is Windows Phone 7 and How Will It Be Different?
The Windows Phone 7 platform is Microsofts’ attempt to compete in the smartphone market. For a completely new platform to acquire a profitable market share, it has to be extremely innovative. By the looks of it, with Windows Phone 7 Microsoft seems to at least get the message.

Microsoft is releasing quite a few products lately that involve the number ‘7’, most notably the ‘Windows 7’ operating system. While it may seem so, it does not indicate that all these products are interlinked. It would be easy to assume that the new phone platform will be a mobile version of Windows 7, and would therefore be the ‘windows 7 phone’. This is however not the case with Windows Phone 7, as it is best compared with another on of Microsofts’ maybe more obscure products, the ‘Zune’.

Both the software that runs on the Zune and that of Windows Phone 7 present a similar interface, an aspect where Microsoft wants to make a considerable impact in terms of user experience. Even though officially an upgrade from Windows Mobile 6.5, it does not resemble the companies’ previous mobile operating system by any means. This also means that the system is not backwards compatible at all with existing applications for the windows mobile platform.

Backwards compatibility could have jump-started the platform and given it a user-base. However, Microsoft is choosing to start with a clean slate. Needless to say the new Windows Phone 7 platform is in dire need of third party developers. For them to become active, the platform has to become popular. For the platform to become popular it needs a lot of (good!) apps. If Microsoft doesn’t take good care of their marketing strategy it might turn into the chicken or the egg story.

One Home Screen Full of Tiles
The innovative features of the newly designed platform already start at the home screen. Whereas it has now become an industry standard to scroll horizontally through a variety of home screens, regardless of the platform the phone is running on, Windows Phone 7 is doing things a little different. Instead of several, there is only one home screen available that is scrollable vertically.

This screen is filled with what Microsoft calls ‘tiles’. These tiles are direct links to the most used features within the phone, such as contacts, calendar, Internet, music, email, etc. Better even, these tiles are ‘live’, meaning that updates in any of the applications will directly be presented ‘live’ on the home screen. In a way, this is Microsofts’ take on the androids’ widgets principle, without actually providing them.

So Where Does Windows Phone 7 Stand in the Smartphone Landscape?
While seemingly innovative at first sight the underlying user experience should at least match, and ideally exceed, that of the available smartphone platforms. In order to do so all the classic smartphone functions should at least be available and of decent quality. Although no judgment on quality can be given until the platform is indeed released, the platform does sport the classic smartphone functions and as such in combination with its tile principle seems to provide for a rich and refreshing mobile user experience.

In order to guarantee a good user experience, Microsoft is implementing a philosophy that can somewhat be compared to both that of Apple with its iPhone and Googles’ Android. Where Microsoft pretty much chooses to follow an android-like notification system and multitasking system (but only for native apps), it tries to stay clear of the notorious fragmentation of the platform.

Whereas Android gets of customized heavily by manufacturers (such as Motoblur by Motorola, Touchwiz by Samsung and Sense by HTC), Microsoft wants none of it on its Windows Phone 7 platform. Even in terms of hardware it applies a strict standardization protocol, with a set of functions a handset will be restricted to. A good example of this would for instance be only allowing a back, home and search button as hardware keys. Only time will tell if this strategy will pay off.

On the software side, the accounts that plugin to the phone are basically a mirrored version of Googles’ Android system, with Bing search, Windows Live Mail and Bing maps replacing Google search, Gmail and Google maps respectively. An obvious choice, as they are Microsofts’ native services, countering those of Google. Facebook is also supported, unlike twitter, which is still mysteriously missing. All in all, any handset running Windows Phone 7 should provide for a solid user experience right out of the box, comparable to what is already on the market.

At Last, Is Windows Phone 7 Something to Look Forward To?
If Windows Phone 7 is able to deliver what it promises, the platform is certainly something to look forward to. As its release is just around the corner it is also worth holding off on buying a phone of another platform for the time being to see how the platform develops. As with all smartphones, the popularity will be determined on how much applications will be developed for it. The concept and hardware support seem to be in order for the time being, with major manufacturers like HTC and Samsung backing the platform.

In spite of the fact that the external design is specific to T-Mobile, the specs list is similar to that of the other Galaxy S models out there. Hence, the smartphone comes equipped with a 4-inch Super AMOLED touch screen display, accompanied by the speedy Samsung 1GHz Cortex A8 Hummingbird Application Processor and six-axis sensor, which are optimized for media and gaming, thus giving consumers a seamless, immersive experience while reading, watching and playing. The Vibrant is also the latest smartphone in T-Mobile’s lineup that can benefit from enhanced speeds in locations with T-Mobile’s super-fast HSPA+ network.

Running Android 2.1, the Samsung Vibrant offers a seven-panel home screen and access to Android Market to personalize the device with 65,000 applications, including apps for social networking, gaming, travel and more. Plus, the smartphone delivers advanced phone features such as GPS functionality with access to turn-by-turn navigation and Swype text input for fast, accurate communication.

It also comes equipped with a 5-megapixel camera with digital zoom and autofocus, and a video camera for recording crystal-clear, high-definition (720p) videos and photos for playback on an HD television. Naturally, the phone also provides access to a wide array of T-Mobile specific services, and comes pre-loaded with all sorts of interesting pieces of content, some related to James Cameron’s Avatar.

“By combining best-selling, award-winning content and amazing hardware that brings that content to life, T-Mobile continues to deliver on its commitment to bring innovative mobile entertainment experiences to consumers’ fingertips,” said Paul Cole, vice president, devices and accessories, T-Mobile USA. “We are proud to introduce the Samsung Vibrant as the latest addition to our growing lineup of Android-powered devices.”

“The Samsung Vibrant contains all of the premium core features that the Galaxy S portfolio offers to consumers, including an industry leading display and powerful processor. The Galaxy S devices make the smartphone brilliant,” stated Omar Khan, chief strategy officer for Samsung Mobile. “When you combine the Vibrant’s incredible hardware with preloaded content like ‘Avatar,’ along with thousands of applications available on the Android Market, the entertainment and customization possibilities are endless.”

The Samsung Vibrant from T-Mobile should become officially available on July 21 and sell for $199.99 on a two-year contract.

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The South Korean company is the world’s biggest maker of memory chips but it lags far behind in the non-memory chip processor business dominated by the likes of Qualcomm, Texas Instruments and Broadcom.

“We constantly study the market and try to determine what’s the best … and there’s absolutely no reason why we want to avoid doing M&A,” Wong Yiwan, vice president of Samsung’s system chip business, told Reuters in an interview in Las Vegas at the Consumer Electronics Show.

“By the same token, we do other things that actually complement what we do … clearly things like partnership. It’s very difficult for one company to do everything.”

No.1 mobile chip producer Qualcomm announced a $3.2 billion deal this week to buy Atheros Communications Inc, a key producer of chips used for Wi-Fi and bluetooth, showing its desire to become a stronger player in supplying chips for smartphones and tablets.

Cash-rich Samsung had been reportedly interested in buying Infineon’s wireless chip unit, which Intel snapped up instead for $1.7 billion last year.

Its system chips division saw strong growth last year, driven by robust demand for mobile processors and image sensors, but an organic-growth approach kept its global share in an exploding mobile chip market at around 3 percent, according to research firm iSuppli.

The business also represents around 20 percent of Samsung’s overall semiconductor business. Its mainstay memory chip operation, ranked the world’s largest, earned 20 trillion won in revenue in the first nine months of 2010.

While still small in comparison, the division is expected to help offset weakening growth in memory chip demand, helped by rising popularity of smartphones, tablets and Internet TVs.

MORE FOUNDRY DEALS

Wong also expects to secure more outsourcing deals for chip manufacture in coming years, as belt-tightening companies shed capital-intensive investment in chip-making facilities.

Samsung said last month it had won a deal from Japan’s Toshiba Corp to produce system chips, as the Japanese firm seeks to reduce its non-memory chip exposure.

“Our foundry business is doing very good. Many companies are adopting fab-light strategy. So demand for foundry service support has become stronger, and we actually benefit from that,” Wong said.

“Clearly, expansion in foundry is our major focus … so the next two, three years, you’ll probably see more relationships being set up between our company and other companies on the foundry side.”